Our Story
About The Conscious Assembly
Reimagining Fashion's Future Through Collaboration
Conscious Assembly is a sustainable fashion marketplace and ecosystem that unites purpose-driven brands, customers, and makers as equal partners. Rather than simply ranking and marketing sustainable brands, we see sustainability as a journey and support our community through education, mutual aid, fair profit sharing, and direct investments. Beyond vetting and curating ethical products, we are helping transform relationships between customers, brands, and makers, featuring products that celebrate quality, longevity, and purpose while supporting transparent supply chains with living wages and thoughtful environmental considerations.
For brands, we provide comprehensive growth support including professional photography, marketing assistance, manufacturing connections, and circularity programs. Our revenue-sharing model ensures that success contributes to a shared ecosystem where brands, makers, and customers all benefit from mutual growth. For makers, we create positive incentive structures that enable mutual success rather than adversarial relationships, with our maker fund supporting production during typically slow seasons to ensure more stable employment.
Led by a team with extensive experience in running brands and manufacturing, Conscious Assembly addresses the systemic challenges that prevent sustainable fashion from scaling: operational burdens that overwhelm small ethical brands, misaligned incentives that often make doing the right thing difficult for manufacturers and makers, and market fragmentation that confuses customers. By creating a platform that integrates sales with operational support, investments, and community connection, we're building infrastructure alongside customer awareness for a more equitable fashion ecosystem. We believe fashion can be a force for good—creating beautiful products that enhance lives while regenerating rather than depleting our world.
Leadership Team
Jay Jones - CEO & Primary Owner - Growing up in Denver, Jay has spent over two decades in fulfillment, operations, and logistics. From showing up at a warehouse every day for a month until he was hired to building his own fulfillment company, Jay's journey embodies the entrepreneurial spirit that drives The Conscious Assembly. His primary motivation is building businesses and structural opportunities for his family and community, ensuring every opportunity is available to the next generation.
Rachel Faller - Creative Director - Co-founder of tonlé and sustainable fashion leader, Rachel brings deep expertise in ethical manufacturing and circular design. Her vision for collaborative, values-driven fashion helps shape our community approach.
Our Values in Action
- 10% of all platform orders allocated to maker support and community investment
- Revenue sharing model ensures growth benefits entire ecosystem
- Transparent supply chain relationships with regular maker spotlights
- Circular design support through take-back programs and resale initiatives
- Community over competition through shared resources and collaborative marketing